FOR IMMEDIATE RELEASE
Revolutionary Voice AI Agent Launches to Transform Haircare Education for Black Women
Pioneering Conversational Technology Delivers Personalized, Real-Time Haircare Guidance Through Natural Voice Interactions
PHILADELPHIA, PA – December 4, 2025 – Black Girls Hair Rocks today announced the launch of Michelle, a groundbreaking voice AI agent designed to provide live, personalized haircare consultations specifically for Black women. This innovative technology is an important milestone in addressing the unique haircare needs of a community that has long faced limited access to specialized guidance and information.
Michelle offers a unique approach to haircare education, merging the ease of conversational AI with a profound understanding of Black haircare. Unlike traditional apps or websites that require users to navigate through menus and text-based interfaces, Michelle engages in natural, real-time voice conversations, answering questions about hair texture, product recommendations, styling techniques, protective styles, hair growth, scalp health, and more.
“Black women have a unique and deeply personal relationship with their hair, yet finding trustworthy, accessible information tailored to our specific needs remains a challenge,” said Duchess Arrita Robinson, founder of Black Girls Hair Rocks. “We created Michelle to bridge this gap by making expert haircare knowledge available anytime, anywhere, through simple conversation.”
Key Features Include:
- Live Voice Conversations: Natural, human-like dialogue that understands context, follows up on questions, and provides detailed explanations
- Personalized Recommendations: Tailored advice based on individual hair type, texture, porosity, and specific concerns
- Comprehensive Knowledge Base: Expert guidance on natural hair care, chemical treatments, protective styling, product selection, and hair health
- 24/7 Availability: Access to haircare support whenever needed, without appointments or wait times
- Cultural Understanding: Technology built with deep respect for and knowledge of Black haircare traditions, challenges, and innovations
The launch addresses a critical need in the beauty technology space. Black women spend approximately $1.6 billion annually on haircare products, yet often struggle to find reliable guidance that accounts for the unique characteristics of their hair. From understanding porosity levels to navigating the transition from relaxed to natural hair, Michelle provides the specialized support that has been historically underserved.
Michelle leverages advanced artificial intelligence and natural language processing to deliver seamless conversations that feel authentic and supportive. Users can ask follow-up questions, request clarification, and explore topics in depth—all through natural speech, making haircare education more accessible than ever before.
“Technology should serve everyone, and that means building solutions that understand and celebrate our diversity,” added Robinson. “This isn’t just about convenience; it’s about empowerment, education, and celebrating the beauty of Black hair in all its forms.”
Michelle is now available at bghrocks.com, with iOS and Android apps coming soon. For more information, visit bghrocks.com.
About Black Girls Hair Rocks
Black Girls Hair Rocks dedicates itself to empowering Black women and girls by providing innovative haircare education and technology solutions. Based in Philadelphia, PA, the company combines cultural expertise with cutting-edge technology to create accessible resources that celebrate and support the unique beauty of Black hair. Black Girls Hair Rocks is committed to building inclusive solutions that address the specific needs of the Black haircare community.
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Media Contact:
Duchess Arrita Robinson
Founder
Black Girls Hair Rocks
press@bghrocks.com
bghrocks.com
