1. Introduction

Black Girls Hair Rocks, LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bghrocks.com, use our AI voice assistant Michelle, purchase our products, or interact with our services.

By accessing or using our services, you agree to the terms of this Privacy Policy. Please do not use our services if you disagree with our policies and practices.

2. Information We Collect

2.1 Information You Provide Directly

We may collect information you voluntarily provide, including name and contact information (email address, phone number, mailing address); payment and billing information when you make purchases; account credentials if you create an account; communications you send to us (emails, customer service inquiries); and any other information you choose to provide.

2.2 Information Collected Through Michelle (AI Voice Assistant)

When you use Michelle, our AI voice assistant, we may collect voice recordings and audio data from your interactions; conversation transcripts and text data; haircare preferences, concerns, and questions you share; and usage patterns and interaction history. Our AI technology partner, ElevenLabs, processes this data to enable voice interaction capabilities. Please note that Michelle can be accessed without creating an account, and any data collected during your session may still be processed as described in this policy.

2.3 Information Collected Automatically

When you access our website, we automatically collect certain information, including device information (browser type, operating system, and device identifiers); IP address and approximate location; pages visited, links clicked, and time spent on our site; referring website or source; and cookies and similar tracking technologies.

3. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, including Michelle; process transactions and send related information; respond to your comments, questions, and customer service requests; send promotional communications (with your consent where required); personalize your experience and deliver relevant content and recommendations; analyze usage trends and improve our website and services; improve and train our AI systems to provide better haircare guidance; detect, prevent, and address technical issues and security concerns; and comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

Service Providers: We share information with third-party vendors who perform services on our behalf, including payment processors (PayPal, Square, Stripe, Apple Pay); email marketing platforms (Mailchimp, MailerLite); AI and voice processing (ElevenLabs); analytics services (Google Analytics); and website hosting and infrastructure providers.

Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your interactions with our website. These technologies help us analyze traffic, remember your preferences, and improve your experience. For more details, please refer to our Cookie Policy.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. We may retain voice recordings and conversation data from Michelle for a limited period to enhance our services, after which we anonymize or delete them.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to access the personal information we hold about you, to correct inaccurate or incomplete information, to request deletion of your personal information, to opt out of marketing communications, and to request a copy of your data in a portable format.

To exercise these rights, don’t hesitate to get in touch with us using the information provided below.

9. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal data (though we do not sell personal information). To submit a request, don’t hesitate to contact us using the information below.

10. Children’s Privacy

We do not direct our services to individuals under 13, nor do we knowingly collect personal information from them. If we learn that we have collected personal information from a child under 13, we will promptly delete such information.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Effective Date” above. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

13. Contact Us

For questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Black Girls Hair Rocks, LLC

Email: hello@bghrs.com

Phone: 267-225-3873

Mail: 701 E Cathedral Rd, Ste 45 PMB 311, Philadelphia, PA 19128